YouTube and Checkout for the non-profit world

Ever since YouTube first launched, people and organizations have been using it to broadcast their causes and engage supporters around the issues they care about. In that spirit, today YouTube unveiled its Non-Profit Program at the Clinton Global Initiative to help non-profit organizations more easily connect with the world's largest online video community. In the past few years, online video has emerged as a key tool for grassroots organizing on the Internet -- a short, simple video can demonstrate the impact and the needs of an organization in a uniquely compelling fashion. This program will enable non-profits to create dedicated YouTube channels for themselves, making it even easier for people to find, watch, and engage with the organization's video content. The initial participants are 13 organizations including the American Cancer Society, Friends of the Earth, and YouthNoise. (Read more...)