Today is Blog Action Day

Around Google we know firsthand the value that small changes, aggregated on a large scale, can bring to people everywhere. It's how our search engine and advertising system work: every click counts. Similar thinking — local action, global impact — is what made Cyan Ta'eed, her husband Collis Ta'eed, and Leo Babauta create Blog Action Day, a worldwide initiative to get blogs posting about a common cause: the environment. As Cyan has said of bloggers and readers around the world, "If they all make a very small change it could be very effective, and a small step but an important step" on the road to addressing climate change and other environmental challenges. (Read more...)